We Are The Million | Participle

Art Direction, Branding & Identity

We Are The Million is a crowd-funding platform designed to help small businesses grow and create jobs in the process. Every funded business must create at least one new job. The name refers to the one million young people who are currently unemployed in the UK, and the nearly one million small businesses that are refused loans each year. We Are The Million implies that of a movement, a campaign that seeks to deliver the power to create jobs and vibrant communities into the hands of the people. The concept of the identity for We Are The Million derives from the placards used in grassroots campaigns and trade union parades. See the infographics section for more We Are The Million.

Backr | Participle

Art Direction, Branding & Identity

Backr is a social network that helps people build connections and find new career opportunities. The emphasis is on enabling people to create or expand their networks by meeting connections offline at various events and maintaining them online. The Backr branding focuses on illustrating those connections. The look and feel is simple, bright and fun while maintaining a sense of sophistication in order to stand out from the crowd of employment flyers and ads that are usually found in Job Centres and community boards. See the interactive section for more Backr.

Collateral materials for Backr.

Backr icon sets.

A collection of web banners for Backr.

An online calendar of Backr events that members can sign up to.

Wellogram | Participle

Art Direction, Branding & Identity

Wellogram comes out of Participle's social health project. Wellogram is a service that offers tools and support to create a healthier lifestyle and connects people to others who are also working to improve their health. The principles of the service focus on three areas of health: social health, emotional health and physical health. This is represented in the logo by the three colourful overlapping speech bubbles which also suggest connection and conversation. The look and feel of the branding seeks to purposefully distance itself from the generic look of the majority of health products and services and more closely align with that of online social apps. The translucent quality of the brand graphics continue the theme that our health is the product of many overlapping areas of our lifestyle. See the interactive section for a look at one of the Wellogram service products, The Stick Tactic. Also, take a look at Participle's website for more info.

Website and branding guidelines for Wellogram.

Wellogram icon set.

Illustrated characters for a Wellogram consultation tool.

Prototype Health Services | Participle

Identity

As part of the social health project at Participle, many working service prototypes were tested to gauge levels of interest and test theories. Each prototype had to be able to draw the attention of potential users and engage them as if a fully developed service. Have a look at Participle's website for more info.

Clockwise: Mojo was a sleep and energy consultation service; Peckish was a personal food shopping service focusing on healthy alternatives; Joint Effort was a service that focused on building goals within groups of people; Time Takeover gave people a personal coach who would devise healthy activities within a given amount of time from a user's schedule; The Stick Tactic is an ongoing prototype that enables people to create and stick to healthy goals.

Peckish icon set.

Mojo Branding

Collateral materials were created for the sleep and energy prototype service. Mojo sought to investigate how other areas of one's lifestyle affect sleep and energy levels. A sleep diary was created as a tool to prompt users to record their sleep quality and energy levels in a particular way.

Fresh & Wild | Schedia

Branding

Schedia is a design group based is Cyprus that focuses on user–centered design. The Fresh & Wild event consisted of a series of lectures and participative workshops that Schedia developed and presented to encourage young designers and creative thinkers to adopt user-centered design methodologies in Cyprus. The main events were held at a new organic market so the theme took on the feel of grocery stickers and receipts. The posters were part of a visioning exercise that invited participants to create interventions around Nicosia, the instructions were printed as maps of Cyprus.

Boston Community Change Program | Boston Main Streets, City of Boston

Art Direction, Branding & Identity

Boston Community Change started in 2007 and is one of the first loyalty programs that rewarded shopping at local businesses. Seeing that thriving small businesses are essential in revitalizing neighborhoods, the Office of Business Development launched a rewards card scheme. The scheme is similar to those of big box stores but extrapolated out to many small businesses throughout 19 districts in the city. The card graphics were inspired by children's cut paper collages of their homes and communities that they often create in school. The card is designed to stand out against the myriad of existing cards that could be found in a person’s wallet and people have signed up just because of the way it looks. The graphics are also easily incorporated into many collateral pieces and adapted to suit different printing requirements. The logo was designed to be very simple and easily recognizable at many sizes. It represents the cycle of commerce as well as the two C’s in the name.

Details of the card.

Logo

Promotional brochure, bag and card.

Holidays on Main Streets Campaign | Boston Main Streets, City of Boston

Branding

This brochure for Boston Main Streets was designed to promote holiday shopping at locally owned businesses in the neighbourhoods. The snowman ski’s down a hill shadowed by a typical Boston city skyline. All the illustration was hand-drawn using ink drawings, painting, and wood cuts. This was produced as part of the Boston Main Streets program, within the Office of Neighborhood Development for the City of Boston. Boston Main Streets is devoted to the continued revitalization of Boston's neighborhood commercial districts through design, technical, and financial support. The projects included design consultation, graphic design, environmental design and branding services for small businesses in Boston.

Brochure guide to participating stores.

Details of brochure.

Poster for the kickoff event.

El Fogon Restaurant | Boston Main Streets Program, City of Boston

Branding

An identity designed for a Spanish seafood restaurant. The design reflects the stained glass accents in the interior of the restaurant. This was later applied to a menu, floor graphics, signage and napkins. The design was produced as part of the Boston Main Streets program, within the Office of Neighborhood Development for the City of Boston. Boston Main Streets is devoted to the continued revitalization of Boston's neighborhood commercial districts through design, technical, and financial support. The projects included design consultation, graphic design, environmental design and branding services for small businesses in Boston.

Signage and welcome mat.

Business card.